![]() ![]() Whenever we help people we get paid, and when we get paid it is because we helped people, and that is a cause I knew I could attach myself to. The best part is, it is also good for business. We believe in setting a great example for others to follow and always doing what’s right, 100% of the time. We believe in helping others achieve their goals and dreams. See, we believe in fixing an injustice that is out there in the financial world. In fact, the fun part is trying to figure out all the different ways we can help people. It’s the most wonderful thing in the world. We get to inspire people to do the things that inspire them. You know what I love about our company? Every single one of us comes to work everyday to do something we love.Remember, people don’t buy WHAT you do, they buy WHY you do it. Products with a clear sense of WHY give people a way to tell the outside world who they are and what they believe.Perhaps our brains are trying to tell us that WHY must come first. The art of leading is about following your heart.We are drawn to leaders and organizations that are good at communicating what they believe.We trust those with whom we are able to perceive common values or beliefs.People don’t buy WHAT you do, they buy WHY you do it. The Alternative: The Golden Circle What How The Golden Circle, Dating and Building a Cathedral START WITH WHY
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